Tip #6: Spread out your content to reduce your effort, grow SEO, and stay in touch with prospects.
For the average real estate agent, just thinking about search engine optimization (SEO) can be a little scary. The good news is that complicated parts of SEO, like the coding and engineering, can be handled by easy-to-use website platforms like Agent SITE.
The simple part is much less of a mystery, especially for real estate agents. Your future clients are either buying or selling property in your area.
In order to target clients, use keywords in your listings, social media, and website that pertain directly to the city and even neighborhood that these properties are located in.
This is where content marketing efforts and the powerful 80/20 ratio work together beautifully. Either create or curate content once or twice per month that will enrich your target audience.
Referring back to yesterday’s email, an example piece of content is a custom house-buying checklist that has relevant information for your area. This checklist would full of real estate lingo, local names and places, and community information that is useful to the reader and important for search engine optimization.
Here are FIVE Ways to Maximize Your ROI for the time, effort, and money you spend to publish your content.
- On your website home page, offer to send the content to visitors who give you their email address
- Post a link to the email subscription form on your social media accounts
- Use the piece for your monthly or bi-monthly email to your contact list
- About a month after sending the piece to your subscribers, post it on your blog to boost your SEO
- When the piece is on your blog, post about it again to your social media following
The final tip on our list allows your online real estate presence to mimic your in-person charisma and customer service skills, and it’s something you can start doing today.
Tip #7: Team up with happy customers to amplify your SEO and online reputation.
Just as your first impression is usually online, so is your overall reputation as a real estate agent! With a little effort, you can powerfully use reviews and testimonials to your advantage after you’ve helped a customer buy or sell a property.
Effective search engine optimization uses keywords that your prospects themselves use when they want to find a good realtor or property. Sometimes it’s hard to know exactly what those keywords or topics will be, specifically, but leveraging reviews is your secret weapon.
Reviews and ratings of your services are going to be written by the customer, so a detailed review will have wording that’s a perfect fit for what other potential customers are looking for! And of course, the value of a review itself, apart from the SEO benefits, is largely underestimated.
According to Word of Mouth (WOMO), businesses with 10 or more reviews get over 3X the attention and over 6X the enquiries as a business with only one review. Even businesses with 2-5 reviews get over 2X the enquiries as a business with just one review.
What’s more, 65% of consumers like to read four or more reviews before feeling they can trust a business.
Hopefully it’s clear by now that you really need to be using reviews. They’re extremely efficient, effective, and 100% free to you. Here are some easy-to-use tactics that will garner some more reviews and can get you over the 10+ mark on every site you use over time.
- Go the extra mile with a welcome gift basket, a thank you note, or even a “congratulations” text to your new homeowner – make their experience with you exceptional.
- Ask! Ask for reviews immediately after a transaction is complete and you’ve done all that you can to provide a great experience for your customer.
- Be specific. Text or email a link to the specific website that you want your customer to write the review on. Start with Google Business pages and then move on to Zillow and Trulia.
- If someone said has said that they wanted to write a review for you, but they haven’t yet, don’t be afraid to send them a brief reminder (and include the link again). It may also be helpful to include a starter prompt to help them begin to explain their great experience.
- If it’s been a few months since you closed a deal with a customer, but you know they were highly satisfied, reach back out and see if they will still write a review for you.
One final platform to leverage reviews is your website. It’s best to ask a customer to write a review for you on accredited web pages like Zillow or Google Business. Afterwards, you can copy the review and use it on your own website on the home page or on a testimonials page, which allows you to double the reputational and SEO boost from the review.
Today’s Action: Brainstorm valuable content ideas for your local audience and ask two customers to give you a review on a specific website.
We hope that these Seven Tips to Maximize ROI in Real Estate Online Marketing have been valuable for you and that you will utilize them to reach your customers.
Whenever you are ready to set up a website that amplifies your personal brand, please reach out to me and I will schedule a time to discuss with you further.
Thank you for reading our Seven Tips!
Shan Pesaru Founder www.agentsite.net